An increasing number of consumers have a digital TV in their pocket, presenting an exciting opportunity for media buyers to take advantage of changing consumer trends.Ĭloud TV is a software platform that virtualizes set-top-box functionality, enabling the service providers to bring advanced user interfaces and online video experiences such as YouTube along with social networking, internet browsing, online gaming, video conferences, and interactive web-style advertising to televisions and connected electronic devices. This has accelerated the growth of this format. The onset of the COVID-19 pandemic positively impacted the cloud TV market as audiences started consuming more content at home via online subscriptions.Privacy and lack of digital infrastructure might hamper the market growth. As cloud TV providers offer more TV channels, the importance of content protection in cloud TV is becoming a concern.Increasing product innovations, such as the Amazon Fire TV stick and Roku box, are fueling the growth of the cloud TV platform. Moreover, the increasing penetration of IoT-based media devices is creating considerable demand for cloud TV services.has also committed to spending USD 11 billion on streaming content in the last year. According to Netflix, the company plans to invest approximately USD 18 billion last year to produce original content (content produced by the company). The rising interest of users for TV shows on Netflix, Amazon Prime, Disney Plus, and other platforms is contributing to the cloud TV market’s growth. ![]() Cloud TV delivers a more personalized viewing experience as subscribers can enjoy their favorite shows and movies irrespective of the time and place on any device. Moreover, any updates or innovations to cloud TV functionality can be made available to users in real time. ![]() It is easier than ever to access favorite content saved in the cloud. The innovations in cloud TV deliver an improved entertainment experience for the viewers. They can also download content to a smartphone or tablet to watch while offline.
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